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4 The AV, Multimedia, and Digital Signage Design and Sourcing Guide

Digital Signage | Digital Signage Overview

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No matter what your level of technical or creative expertise,

turn to us for help planning, designing, and procuring

your digital signage.

NOTE: For video wall applications, additional equipment may be required.

Why you should get it.

No other medium makes it possible to deliver compelling content at the

right location at the right time for maximum impact. It works whether your

goal is to:

• Increase sales and profits.

• Communicate additional benefits of a product or service

• Inform, educate, notify, or alert, and encourage certain behavior.

• Satisfy customers or employees.

• Improve business processes.

• Or all the above.

People on the go often overlook or ignore posters and other printed

signage. Strengthen your marketing, as well as internal communications, by

replacing boring static signage with eye-catching digital signage in lobbies,

waiting rooms, or any place frequented by your target audience.

How the flexibility benefits you.

With today’s digital signage technologies, you can:

• Create welcome messaging, menu boards, and wayfinding screens.

• Share information faster, including announcements and schedules.

• Improve the customer in-store experience and target them in real time.

• Use existing content to create compelling messaging.

• Integrate live video and Internet feeds like stock and news tickers,

so you’re not forced to create all the signage content by yourself.

• Use all sorts of media, including photos, illustrations, stored and live

video, and audio file formats.

• Update content on the fly from any computer with an Internet link.

Now much easier to get and manage.

Digital signage is more affordable and easier to implement than ever

before. Rolling it out used to be a daunting task, involving tons of planning

and resources, with mixed results. Not anymore. Businesses wanting

messaging on a single or an entire network of screens can:

• Benefit from a choice of content layout and design tools, empowering

you to create truly professional-looking presentations that can be

broadcasted over your LAN.

• Get up and running with minimal or no training.

• Easily manage your digital signage from any browser-based

connection.

• Pay up front or as you go—whichever suits your needs and budget.

• Integrate it into an existing IT network without replacing

equipment.

How to get started.

We know choosing a digital signage solution, especially at the enterprise

level, can be an overwhelming task. You may even find yourself suffering

from decision paralysis.

Simplify the decision-making. Simplify by talking to one of our Digital

Signage Success Managers. We’ll put you in touch with a platform that gives

you everything you need: flexibility, affordability, and the ability to get your

digital signage up and running fast.

We’ll also help you plan for your future digital signage needs, so

you not only realize a fast ROI now, but you also get the most of our

your investment in the future.

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