
Products | Digital Signage
What to consider when planning
your digital signage application
and evaluating the different
platforms
11 quick-start questions to answer:
1. How many screens do you intend to have?
2. Will the screens have the same or different content?
3. How many locations, and what are the distances to these locations?
4. Who is the audience who will be viewing the signage?
Customers, employees, visitors, or all of these groups?
5. What information do you want to communicate?
Advertising, current information (news, weather, internal data),
personalized messages (“Welcome, Mr. Smith”), instructions
(directions, schedules)?
6. What is the purpose of this installation?
Selling a product or service, informing an audience (wayfinding),
entertaining the viewer (i.e. those waiting in line), reinforcing
a theme?
7. What existing media assets do you want to redeploy?
Web information, system data (inventory or production numbers),
existing ads (video, print, Web formats), and/or live TV feeds?
8. Where does information come from, and from how many
contributors?
Do multiple people/departments need to submit information, and
if so, where are they located? Who is the “owner” of information?
Are third-party suppliers involved (for instance, an ad agency)?
9. How often will this information be updated?
Constant updates (system status, live messages, etc.) or periodic
updates (for instance, video files with low refresh cycles)?
10. What types of displays will be required?
What sizes, resolutions, and screen orientations?
11. How will the monitors and digital signage players be mounted?
On the ceiling, wall, or floor, or in a rack?
At right: A matrix of four screens
showing a single image. Not all
platforms support this. You may
need additional equipment if your
displays do not support the tiling
function natively. For details,
contact our FREE 24/7 Tech
Support on 0118 965 6000
ur end user-focused, consultative approach.
At Black Box, we’re experienced at putting users in touch
with a digital signage solution that fits their needs. We don’t
provide one-size-fits-all products; we provide systems for your
exact needs—nothing more, nothing less.
To be sure you’re matched to the right platform, we highly recommend
speaking with us by phone. But before you call, we advise you to try to
answer as many questions as possible below, check off what features you
think you might need, and take a look at the chart on the facing page.
The chart provides a quick comparison of each platform’s mode of delivery
and features (for more detailed platform descriptions, see the subsequent
pages in this guide).
O
4 Do you want a live TV feed?
4 Want to stream IPTV content through players?
4 Need to fast forward or toggle between presentations
and control volume at the screen?
4 Need to stream content to a subscriber wirelessly?
4 Do you need your signage to have interactive touch?
4 Do you need to capture pure HD video content?
4 Want to use the appliance as a media server?
4 Need to support many players in many time zones?
4 Will you be using mostly social media for content?
4 Will you need to render professional-quality Flash?
4 Because of security or space issues, do you require
the player to be installed in the display itself?
4 Do you want to install the platform on a server?
4 Want to tile images across several screens?
Buyer’s Checklist
22
FREE Tech Support and ordering: 0118 965 6150
|
blackbox.co.uk Complete digital signage solutions and resources: blackbox.co.uk
Version April 2013
Comentarios a estos manuales