
15
Display Methods
Display Configurations
Common display configurations
Individual video screens
The most common digital signage application is individual video screens
displaying information. Often multiple screens in various locations are
networked through a digital signage system, so they all show the same
information and can be updated at the same time.
Touchscreens
The same technology you see at ATMs and information kiosks can
supplement your digital signage setup when you want to give the viewer
the ability to get information on demand. You can use standalone touch-
screens or touch bezel overlays that affix to existing plasma or LCD screens
and make them interactive.
Touchscreens actively engage people and interact with them, making them
an ideal medium for advertising and distributing information.
Video walls
A video wall of four, six, nine, or even more video screens working together
to make a single display saves money as compared to a single very large
screen. These large, tiled video displays are frequently used in public areas
such as stadiums, airports, and shopping malls.
Screens designed for use in video walls have narrow bezels to minimize
gaps between active display areas. They usually have connections to
daisychain power and video signals between screens to simplify cabling.
Although large video walls require special controllers, small video walls
can be set up just using multimonitor video cards.
KVM-switched tiling
Some KVM switches enable you to tile images from as many as four video
cameras and/or computer screens on a single display while providing control
over individual windows. This application is often used in security or control-
room situations.
Orientation
Most video displays are rectangular, so you
have the option of mounting them horizontally
(landscape) or vertically (portrait). Although the
horizontal configuration is far more common
—
probably because people are used to seeing
TVs like this
—a vertical video screen can make
a striking display. Also in some situations, such
as when mounting a display on an architectural
column, a vertical display is more practical.
Hor izontal
(Landscape)
Vertical
(Portrait)
Great places to deploy digital signage
Endcap digital signage
Retail stores are ideal locations for eye-catching digital signage. Displays in
endcaps can advertise specials and highlight new products. An interactive
touchscreen can help customers locate products, offer serving suggestions,
show demos, and help with sizing.
Transit
Riders on public transit — whether trains, buses, or taxis—can be informed
of schedules, fares, and service changes. They appreciate having a news
scroll and weather information to keep them up on things. This is also a
perfect venue for advertising aimed at the busy commuter.
Store windows
A rear LCD/DLP projector can project messages and images on an acrylic
projection screen in a store window, providing an animated alternative to
a static window display. Or project messages as 3D images with a laser
hologram projector.
Restaurants and cafeterias
Digital signage is ideal for displaying menus and the day’s special, complete
with pictures so guests know what to expect. The addition of a touch-
screen ordering system speeds service and cuts down on labor costs.
Museums
Museums often take advantage of digital signage to provide history and
background about their exhibits. Touchscreen signage enhances visitors’
experiences by enabling them to interact with the exhibit.
Petrol pumps
Interactive touchscreens provide prompts that enable customers to use their
payment card and advertise specials on car washes or oil changes while
customers fill their tanks.
Wearable digital signage
Forget boring name tags — your sales team can wear tiny LCD screens that
show advertisements for your company or product on the sales floor or
at trade shows.
Using a video display
to your advantage
Technical resources at your fingertips: blackbox.co.uk
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